Does the AI just write any old text?

No. The workflow works with your own content from your website and blog and follows working instructions we define together. Figures and statements come from your sources.

What does “human in the loop” mean for this workflow?

The AI handles research, text and design; the decision stays with people. Every post is reviewed by your team and only published after explicit approval. You can change or reject drafts at any time.

Will anything be published without our consent?

No. Every post is created as a draft and only published after your approval.

How much time does our team need afterwards?

Around 20–30 minutes per week for approval, occasionally a little more for adjustments to new offers or campaigns.

Which channels are supported?

All common social media channels, including Instagram (posts, carousels, reels), Facebook, LinkedIn, YouTube including Shorts, TikTok, Pinterest, Threads, X, Bluesky and the Google Business Profile. You choose which channels you use.

Are the posts labelled as AI-generated?

Yes. All posts are labelled as AI-assisted on the platforms or in the text.

What happens if the tools change?

In the training, your team learns to make smaller adjustments themselves. For ongoing maintenance, we offer optional support.

Marketing workspace with laptop, smartphone and designed post templates, no people

Solution · AI in marketing

Your expertise on every channel, every week – with an AI workflow your team controls

We set up an AI workflow in your company that turns your website, your blog or databases, etc. into ready-made posts for Instagram, LinkedIn, YouTube, your Google Business Profile and other channels every week. Your team reviews, approves – and learns to use AI safely in everyday work along the way.

Discuss the AI Marketing Workflow How it works

Human in the loop: the AI creates drafts – your team decides.

We use the workflow ourselves for four of our own brands.

01The situation

You have good content. What is missing is the time to publish it regularly.

In many mid-sized companies, knowledge sits in blog articles, service pages and the heads of employees. Little of it reaches social media or the Google profile: posts appear irregularly, look different every time and cost your marketing several hours a week.

AI tools promise relief, but often deliver interchangeable texts that do not sound like your company.

02The solution

A workflow that turns your knowledge into posts – in your design, under your control.

From your content

The workflow uses your website, your blog and your service pages as its source. No invented figures, no empty phrases.

In your brand design

Graphics, carousels and short videos in your colours and fonts.

All channels from one source

Instagram, LinkedIn, YouTube, TikTok, Facebook, Google Business Profile and other common channels.

Human in the loop

The AI creates drafts, people decide. Every post is reviewed and approved by your team – nothing goes online automatically.

Clearly labelled

All posts are marked as AI-assisted.

03Human in the Loop

Human in the loop: you stay in control

The workflow takes routine work off your team, not responsibility. The AI researches your content, writes texts and designs graphics. Whether, when and in what form a post appears is always decided by a person on your team. This combines the speed of AI with the judgement of your specialists.

AI: researches, writes, designs
People: review, correct, approve
Result: publication-ready posts that sound like you

04How it runs

Your own AI marketing workflow in five weeks

01
Analysis
We clarify goals, target audience, tone and channels and review your existing content.
02
Design and rules
We derive your brand design for graphics and videos and define what the workflow should pay attention to: topics, formats, times, no-gos.
03
Setup and test week
We set up the workflow in your accounts and review a first week of drafts with you.
04
Training
In three sessions, your team learns to approve posts, adapt the workflow and fix typical errors themselves.
05
Support
We are available for questions for 30 days, followed by a joint review at the end.

05Scope

What you get

A running workflow that creates post drafts for your channels every week
Design templates for single image, carousel and short video in your brand identity
Written working instructions and a quick guide for your team
An established approval routine: your team reviews in around 20–30 minutes per week
Three training sessions of 90 minutes each and 30 days of support
AI skills in your team that reach beyond social media

06Who it is for

For companies that want to build AI skills in-house

The AI Marketing Workflow suits mid-sized companies with a contact person in marketing who can plan around two hours per week for approval and maintenance. Would you rather not invest any time at all? Talk to us – on request, we also take over the complete operation.

Requirements

A website with service pages, ideally with a blog
Company accounts on the desired channels (e.g. Instagram, LinkedIn, YouTube, Google Business Profile)
A subscription to an AI assistant and to a social media planning tool; we advise you on the right plan

07Investment

A fixed price instead of open-ended hourly billing

Setup + training

from €1,990net, one-off

The exact fixed price depends on the number of your channels.

Optional support

from €290

net per month – maintenance, updates and help with disruptions

You pay the ongoing tool costs directly to the providers.

Discuss the AI Marketing Workflow

08FAQ

Frequently asked questions

Next step

How much time could your marketing gain every week?

In a free 30-minute call, we show you the workflow live on our own brands and check whether it suits your company.